Creating digital presence for a health & nutrition startup which included branding, UX and specification, design, and development of the company's website.


Simply is a startup that offer online courses for weight loss, diet, maintaining a healthy lifestyle and more.

In order to create its digital presence, Simply turned to Pitango Digital for an end-to-end solution in building the company’s website.

Branding - Designing a Logo and Visual Language

Market and competitor research, business positioning, unique offering and target audiences have served as a cornerstone in creating the company’s visual language.

The branding is reflected at the website as the main contact point of the activity and in the general ongoing digital activity.

Establishment of an Information Hub About Diet and Healthy Lifestyle

The website was built to provide a comprehensive solution for those looking for information about a healthy lifestyle, diet, menus, various diet calculators, individual counseling and more.

Establishment of "21 Day Challenge" Program Product Pages - for Men, Women and Vegans

Establishment of 3 product pages in respect to the different target audiences, branding and unique offer.  Including UX specification, wireframing, implementation of tracking codes and measurement frame and more.


Pitango Digital has built us an excellent website that meets our exact needs. The staff was dedicated, caring, and knew how to direct and advise where needed. From the beginning of the project there was an excellent connection and understanding of our vision and goals. All this is clearly reflected in the final product.

I am happy about our joint work and highly recommend.

Oksana Kuzmin
Clinical Dietitian
Oksana Kuzmin