Avir Harim Roofs Ltd.

Overview

Through comprehensive and strategic digital marketing managed by Adarim Digital Marketing, Avir Harim Roofs Ltd. grew from a small operation into a leading company in its field, achieving an exceptional ROI of 1:15, advanced marketing infrastructure, and thousands of leads that resulted in multi-million-shekel deals.

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Leads Generated

ROI

Background

Avir Harim Roofs Ltd., a company specializing in roof sealing and high-altitude work, has become a key player in its field over the past few years, thanks to a comprehensive digital marketing strategy. Led by Adarim Digital Marketing, the company developed a well-oiled digital marketing machine that generates leads consistently, ensuring a steady and substantial workflow.

Starting as a one-person freelance operation, the company has grown into an organization with ten employees and two specialized teams—one focused on roof sealing and the other on high-altitude projects. Over time, the company’s marketing budget increased tenfold, underscoring their trust in the effectiveness of the established marketing system.

What Did We Do?

Research, Branding, and Infrastructure Development

To position the company strategically in a competitive market, Adarim Digital Marketing conducted thorough market research and provided strategic consultation. By understanding the market, customer needs, and competition, a focused strategy was developed to position the company as a leading brand. This process included rebranding efforts that emphasized the company’s professionalism and innovation.

Next, advanced digital infrastructure was built. A new, user-friendly, and professional website was developed to create an inviting user experience. Advertising accounts were established on key platforms such as Google, Facebook, and Instagram. Additionally, a robust email marketing system with smart automations was set up to manage leads and customer relationships.

Campaigns and Marketing Strategies

The marketing strategy included effective paid campaigns on Google, Facebook, and Instagram aimed at maximizing the company’s exposure to its target audience. The campaigns were crafted with targeted and compelling messaging, emphasizing the company’s unique advantages in the market. Concurrently, intensive work on organic promotion brought the company’s website to the top search results for critical keywords such as “high-altitude work,” “external wall sealing,” “rappelling work,” and “roof sealing.”

The combination of paid and organic promotion yielded extraordinary results. The company received thousands of leads at an average cost of just 20 ILS per lead, demonstrating the efficiency and profitability of the marketing efforts.

Creation of Marketing Materials

A key factor in strengthening the company’s digital presence and achieving success in paid campaigns was the production of high-quality marketing materials, including:

Tailored Creative Concepts: Developing precise, creative ideas that matched the company’s character and target audience.
Professional Video Productions: Creating marketing videos that highlighted the company’s strengths, boosted brand credibility, and significantly supported paid campaigns.
Graphic Design and Editing: Producing high-quality marketing assets for digital and print media, ensuring consistent branding and effective message delivery.

Advanced Marketing Automations

A cornerstone of the success was the implementation of advanced marketing automations:

Sales Process Support via Email Sequences: Interested customers received tailored email sequences providing professional insights, exclusive offers, and customer testimonials to keep them engaged and drive action.
Integration with CRM for Lead and Sales Management: All leads generated from various advertising channels were automatically integrated into a CRM system, enabling efficient tracking of each lead’s status. This made the entire sales process—from initial contact to deal closure—systematic and effective.
Customer Club Management: A customer loyalty program was established to maintain ongoing communication with existing clients, share exclusive offers, and encourage repeat business.
Word-of-Mouth Marketing via Digital Business Cards: A digital business card system was developed for company employees, allowing them to easily share their contact details and company information with current and potential clients. This initiative boosted exposure and personal recommendations.

Liran Livne

Founder & CEO - Avir Harim Roofs Ltd.

A marketing campaign, creative as it may be, can only succeed by deploying effective media and ongoing management of the campaign thoroughly.
Here Pitango came into the picture and gave us a particularly professional and courteous service.
Throughout the campaign, high-frequency optimization was performed, ensuring that the customer journey defined in the brief would be reflected on the best side.
These guys perform with a can-do attitude! We received out-of-the-box offers, and a sincere and genuine desire that the campaign will bring great results - just as expected from partners - thank you!

Results

Over the past two years, the results have been remarkable. The company received thousands of high-quality leads, closed deals worth millions of shekels, and achieved an exceptional return on investment of 1:15—earning 15 ILS for every shekel spent on marketing.

Avir Harim Roofs Ltd. is a prime example of how thorough research, advanced infrastructure, precise campaigns, smart marketing automations, and high-quality content can drive extraordinary success. The streamlined marketing system, implemented by Adarim Digital Marketing, delivered outstanding results and positioned the company as a leader in its field.